Hatch Insights

The convenience store industry has been riddled with renditions of the infamous Bubba persona, believed to embody the characteristics of the industry’s most frequent and valuable customer. For decades...

Wake up, hit snooze, actually wake up, brush teeth, splash cold water on face, make coffee.

Chances are, everyone has some variation of a morning routine they go through on autopilot. Research shows

Rapid evolution in technology and consumer preferences have created a ripple effect across industries. Historically, convenience retail has comfortably been able to rely on fuel sales and quick impulse...

‘Millennials’ has been the buzzword of the last several years as marketers have been trying to understand that generation and how to address their radically different purchasing behaviors. Now enter...

Organizations are changing they work, and suppliers of technology must follow suit. Hatch is purpose-built for this shift, introducing speed, agility and scalability to your consumer engagement efforts. If your provider can’t deliver a product to drive revenue in 3 months, you may have the wrong partner.

The very top customers of that 20% are a retailer’s Most Valuable Customers (MVC’s). But they aren’t who retailers’ efforts should be focusing most of their marketing dollars on. Retailers may actually see a greater impact by focusing on the Potentially Valuable Customer (PVC).

At Hatch, we believe successful loyalty and engagement programs start with the customer. Knowing how they engage with your brand is key to building more personalized experiences. Thankfully, Hatch has...

Amazon recently unveiled in shiny, new, cashier-less toy/convenience store: Amazon Go. Seeking to disrupt the convenience store space, Amazon Go allows customers to identify themselves with the app...

Personalization is the marketing buzzword of the moment. In a hyper-connected world where the average consumer is blasted with up to 10,000 brand messages per day, personalization becomes a strategic...

There is a lot to be expected in 2018 from customer engagement. We’ve reached the Age of the Consumer, meaning that purchasing power has tipped to the side of the consumer who is more informed and has...