Post Written by Natasha Janicon June 14, 2019
In the marketing world, segments represent the nearly infinite ways that consumers can be grouped based on demographic, behavioral…
When marketers think of outcomes, it’s usually along the lines of KPIs based on industry standard measures: impressions, open rates…
Post Written by Natasha Janicon May 17, 2019
When retailers envision the customer experience they want to deliver, the first order of business is often, “We need a mobile app.” As…
Post Written by Natasha Janicon April 18, 2019
If you weren’t falling asleep during a not-quite-thrilling game this past Sunday, then you likely bore witness to Bud Light’s commercial…
Post Written by Natasha Janicon February 07, 2019
The buzziest marketing phrase of 2019, outside artificial intelligence , is customer experience . We’ve all read about it, talked about it…
Post Written by Natasha Janicon January 28, 2019
Hatch Standardizes Loyalty Infrastructure On Stuzo’s Open Commerce Platform CHICAGO, IL, December 4, 2018 -- Stuzo, the leading provider of…
Post Written by Hatch Loyaltyon December 04, 2018
Jake Kiser will lead Hatch as it continues its focus on being the leading customer activation engine for enterprise retailers. He will…
Post Written by Hatch Loyaltyon November 30, 2018
CHICAGO, November 14, 2018 -- Hatch Loyalty, a customer activation engine that helps retailers better know and serve their customers, today…
Post Written by Hatch Loyaltyon November 14, 2018
The convenience store industry has been riddled with renditions of the infamous Bubba persona , believed to embody the characteristics of…
Post Written by Natasha Janicon October 05, 2018
Wake up, hit snooze, actually wake up, brush teeth, splash cold water on face, make coffee. Chances are, everyone has some variation of a…
Post Written by Natasha Janicon September 06, 2018
