The very top customers of that 20% are a retailer’s Most Valuable Customers (MVC’s). But they aren’t who retailers’ efforts should be focusing most of their marketing dollars on. Retailers may actually see a greater impact by focusing on the Potentially Valuable Customer (PVC).Read More
A collection of articles about building stronger relationships with your customers using the Hatch platform.
At Hatch, we believe successful loyalty and engagement programs start with the customer. Knowing how they engage with your brand is key to building more personalized experiences. Thankfully, Hatch has...Read More
Amazon recently unveiled in shiny, new, cashier-less toy/convenience store: Amazon Go. Seeking to disrupt the convenience store space, Amazon Go allows customers to identify themselves with the app...Read More
There is a lot to be expected in 2018 from customer engagement. We’ve reached the Age of the Consumer, meaning that purchasing power has tipped to the side of the consumer who is more informed and has...Read More
When it comes to customer engagement programs, simplicity, adaptability, and profitability don’t have to be mutually exclusive.
In 2018, we will see more brands and retailers shift from creating a...Read More
Last month, we hosted an Executive Breakfast and Leadership Discussion to kick off a busy week at the NACS Show in Chicago. The discussion covered leading innovation in the retail sector, factors that...Read More
Partnership Will Enable Merchants to Easily Integrate Incentives, Rewards & Branded Payments Capabilities into Their Mobile AppsRead More