Hatch Insights

A collection of articles about building stronger relationships with your customers using the Hatch platform.

Enterprise Loyalty

Why You Shouldn't Target Your Most Valuable Customers Written by Natasha Janic on Mar 13 2018

The very top customers of that 20% are a retailer’s Most Valuable Customers (MVC’s). But they aren’t who retailers’ efforts should be focusing most of their marketing dollars on. Retailers may actually see a greater impact by focusing on the Potentially Valuable Customer (PVC).

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