Guides and Tutorials
End-to-end real-world examples of using Hatch to support the marketing program as a whole, as well as support specific initiatives.
How to compile and configure a complex behavioral marketing initiative with advanced custom segmentation in Hatch.
How to compile and configure a complex purchase-based marketing initiative in Hatch.
How to acquire new Memberships in your program with a tailored onboarding.
Identify a Membership and record their activity at your store, online, or at other point-of-sale devices.
Present available Rewards and allow Memberships to redeem them with the points they've accumulated.
Guides on how Hatch uses specific concepts to execute your loyalty program.
Classify products for use in setting up Transaction-based Offers.
Enable custom segmentation based on your own business intelligence systems.
The primary tool to encourage a desired change in consumer behavior. Offers are composed of five components:
- Earning Mechanism: The behavior that the marketing initiative promotes, as well as the incentive given to a member for engaging with it, e.g., the purchase of a specific product in exchange for points.
- Constraints: Any pre-fulfillment actions or conditions that must be met in order for a member to engage with the Offer, e.g., "activating" the Offer.
- Audiences: Any factors that dictate what subset of Memberships should be shown the Offer, e.g., that the Membership is in a required custom segment.
- Limits: Any limits, either global or per-member, that fulfillment or engagement with the Offer must abide by, e.g., a limit of 4000 fulfillments total.
- Marketing Contents: The locale-specific marketing copy that is shown to a member in a mobile application or digital signage, e.g., the title and an image.
The tangible benefits that a member can purchase with their accumulated points. Rewards are composed of two components: