Tutorials & Guides
End-to-end real-world examples of using Hatch to support the marketing program as a whole, as well as support specific initiatives.
Compile and configure a complex behavioral marketing initiative with advanced custom segmentation in Hatch.
Complex Limits Offer
Compile and configure in Hatch a marketing initiative with complex limits to financial exposure.
Allow members to exchange their points in exchange for vouchers via a Purchasable Offer in Hatch.
Compile and configure a complex sweepstakes/lottery marketing initiative in Hatch.
Compile and configure a complex purchase-based marketing initiative in Hatch.
Voucher Award Offer
Compile and configure a non-points-based offer that incentivizes members with vouchers in Hatch.
Compile and configure a vouchered offer that represents a material benefit for members in Hatch.
Purchase Gated Offer
Restrict an offer to only members who have purchased a particular quantity of a target product or set of products.
Acquire new Memberships in your program with a tailored onboarding.
Retrieve and present only those offers that are relevant to a member.
Identify a Membership and record their activity at your store, online, or at other point-of-sale devices.
Present available Rewards and allow Memberships to redeem them with the points they've accumulated.
Guides on how Hatch uses specific concepts to execute your loyalty program.
Membership Profiles represent optional extensions to the information that members may provide to your loyalty program. This data may be collected on behalf of a member and stored in an appropriate Profile, then be used to activate members with tailored marketing communication or personalized Offers.
Fuel and Convenience Store Profile
Activate members based on fuel/convenience-store-specific data.
Classify products for use in setting up Transaction-based Offers.
Enable custom segmentation based on your own business intelligence systems.
Offers are the primary tool used to encourage a desired change in consumer behavior. They are composed of five components:
The behavior that the marketing initiative promotes, as well as the incentive given to a member for engaging with it, e.g., the purchase of a specific product in exchange for points.
Any pre-fulfillment actions or conditions that must be met in order for a member to engage with the Offer, e.g., "activating" the Offer.
Any factors that dictate what subset of Memberships should be shown the Offer, e.g., that the Membership is in a required custom segment.
Any limits, either global or per-member, that fulfillment or engagement with the Offer must abide by, e.g., a limit of 4000 fulfillments total
The locale-specific marketing copy that is shown to a member in a mobile application or digital signage, e.g., the title and an image.
Rewards are the tangible benefit(s) that a member can purchase with their accumulated points. They are comprised of two components: