Terms of Service

Acceptance of terms

Hatch Loyalty (“Hatch Loyalty”, “We” or “Our”) provides its Service (as defined below) to You through its web site located at www.HatchLoyalty.com (the “Site”), subject to these Terms.

By accepting the Terms, or by accessing or using the Service or Site, You represent and acknowledge that You have read, understood, and agree to be bound by these Terms, and that the information You provide in registering to the Service is accurate, complete, and is Yours or within Your right to use. If You are entering into these Terms on behalf of a company or another legal entity, You represent that You have the authority to bind such entity and its affiliates to these Terms, in which case the terms “You,” “Your” or related capitalized terms herein shall refer to such entity and its affiliates. If You do not have such authority, or if You do not agree with these Terms, You may not use the Service.

You acknowledge that these Terms constitute a contract between You and Hatch Loyalty, even though it is electronic and is not physically signed by You and Hatch Loyalty. You further acknowledge that these Terms govern Your use of the Service and, except for written agreements or addendums signed by the parties that specifically modify or that conflict with these Terms, these Terms supersede any other agreements between You and Hatch Loyalty.

Availability of the site

You acknowledge that there may be interruptions in service or events that are beyond our control. While we use reasonable efforts to keep the Site accessible, the Site may be unavailable from time to time for any reason including, without limitation, routine maintenance. You understand and acknowledge that due to circumstances both within and outside of our control, Site access may be interrupted, suspended or terminated. You further understand that there may be interruptions in service or events on third-party sites, that may affect your use of the Service (defined below) and that are beyond our control to prevent or correct. Interruptions in the Service that are beyond our control shall not serve as a basis for a refund of any fees or as a basis not comply Your contractual obligations.

Description of service

The “Service” includes (a) the Site, (b) the Hatch Loyalty software, and (c) the other goods or services provided to You through the Site, including all software, data, text, images, sounds, videos, and other content made available through the Site (collectively, “Content”). Any new features added to or augmenting the Service are also subject to these Terms.

Hatch Loyalty does its very best to make the Service available, except for: (a) planned downtime, or (b) any unavailability caused by circumstances beyond Our reasonable control, such as, but not limited to, acts of God, acts of government, acts of terror or civil unrest, or technical failures beyond Our control.

Third Party Services

External Sites. The Service may contain links to, or otherwise may allow You to connect to and use certain third party products, services or software under separate terms and conditions (collectively, “Third-party Services”) in conjunction with Our Service. If You decide to access and use such Third-party Services, be advised that Your use is governed solely by the terms and conditions of such Third-party Services, and We do not endorse, are not responsible for, and make no representations as to such Third-party Services, their content or the manner in which they handle Your data. Hatch Loyalty is not liable for any damage or loss caused or alleged to be caused by or in connection with Your access or use of any such Third-party Services, or Your reliance on the privacy practices or other policies of such Third-party Services.

Integration. The Service may contain features that enable various Third-party Services (such as social media services like Facebook and Twitter) to be directly integrated into your Hatch Loyalty account. To take advantage of these features, You will be required to register for or log into such Third-party Services on their respective websites. By enabling third party services within the Service, You are allowing Hatch Loyalty to pass Your log-in information to these Third-party Services for this purpose.

Billing, Plan Modification and Payments

Billing and Payments. Unless otherwise agreed to in writing by Hatch Loyalty, all subscription fees and other fees shall be paid through the Site prior to the commencement of the Services and pursuant to the terms provided on the Site or in another document signed by the parties.

Authorization to Charge Your Credit Card. By becoming a subscriber of the Service and submitting your credit card information to Hatch Loyalty, you authorize Hatch Loyalty to store your payment card information directly or with a third-party service provider to charge the billing source you have provided for your account according to the goods or services purchased.

Billing Privacy. Hatch Loyalty uses a third-party intermediary to manage credit card processing and this intermediary is not permitted to store, retain, or use Your billing information except to process Your credit card information for Hatch Loyalty. For more information about Our billing practices and Your personal information please visit Our Privacy Policy.

Taxes. Unless otherwise stated, Our charges do not include any taxes, levies, duties or similar governmental assessments, including value-added, sales, use or withholding taxes assessable by any local, state, provincial or foreign jurisdiction (collectively “Taxes”). You are responsible for paying Taxes except those assessable against Hatch Loyalty based on its income. We will invoice You for such Taxes if we believe we have a legal obligation to do so.

Intellectual Property Rights

Each of us shall maintain all rights, title and interest in and to all our respective patents, inventions, copyrights, trademarks, domain names, trade secrets, know-how and any other intellectual property and/or proprietary rights (collectively, “Intellectual Property Rights”). The rights granted to You to use the Service under these Terms do not convey any additional rights in the Service, or in any Intellectual Property Rights associated therewith.

You own the information you provide Hatch Loyalty or input on third-party websites through the Service. You grant Hatch Loyalty a nonexclusive, revocable, worldwide, perpetual, unlimited fully paid up and royalty-free right to us to use copy, prepare derivative works of, distribute, publish, remove, retain, add, process, or analyze the foregoing described information. By providing information to us or to third-parties through the Service, You represent and warrant that You are entitled to and authorized to submit the information and that the information is accurate, not confidential, and not in violation of any contractual restrictions or other third party rights.

Hatch Loyalty shall have a royalty-free, worldwide, transferable, sub-licensable, irrevocable and perpetual license to incorporate into the Service or otherwise use any suggestions, enhancement requests, recommendations or other feedback We receive from You. Hatch Loyalty, and Hatch Loyalty’s other product and service names, and logos used or displayed on the Service are registered or unregistered trademarks of Hatch Loyalty (collectively, “Marks”), and You may only use such Marks to identify yourself as a customer and user of the Service; provided You do not attempt, now or in the future, to claim any rights in the Marks, degrade the distinctiveness of the Marks, or use the Marks to disparage or misrepresent Hatch Loyalty, its services or products.

The Service is licensed only, not sold. You acquire no interest in the Service or any component of the Service. Subject to the subscription type and your compliance with these Terms, and for the term of the subscription purchased, Hatch Loyalty hereby grants you, and you hereby accept from Hatch Loyalty, a limited, personal, revocable, non-exclusive, non-transferable, non-sub-licensable license to access the Service that you have purchased a subscription for. Hatch Loyalty reserves all rights in the Service not expressly granted to you in these Terms.

All rights, title and interest in and to the Service and its components, including all related intellectual property rights, will remain with and belong exclusively to Hatch Loyalty and its third-party vendors.

Upon registering for the Service and upon the condition that you comply with all of Your obligations under this Agreement, Hatch Loyalty grants you a non-exclusive, non-transferable, revocable license to access and use the Service (for the particular subscription purchased) and the Site, strictly in accordance with this Agreement and subject to all the limitations set forth in this Agreement. 

Account registration

Subject to the terms and conditions of these Terms, You agree to access and use the Service only for Your internal purposes as contemplated by these Terms.

To be eligible to use the Service, you must meet the following criteria and represent and warrant that you: (1) are 18 years of age or older; (2) are not currently restricted from the Service, or not otherwise prohibited from having a Hatch Loyalty account, (3) are not a competitor of Hatch Loyalty or are not using the Service for reasons that are in competition with Hatch Loyalty; (4) have full power and authority to enter into this Agreement and doing so will not violate any other agreement to which You are a party; (5) will not violate any rights of Hatch Loyalty, including intellectual property rights such as copyright or trademark rights; and (6) agree to provide at Your cost all equipment, software, and internet access necessary to use the Service.

Use of the service

You agree not to (a) license, sublicense, sell, resell, rent, lease, transfer, assign, distribute, time share or otherwise commercially exploit or make the Service available to any third party, other than as expressly permitted by these Terms; (b) use the Service to process data on behalf of any third party, (c) modify, adapt or hack the Service to falsely imply any sponsorship or association with Hatch Loyalty, or otherwise attempt to gain unauthorized access to the Service or its related systems or networks; (d) use the Service in any unlawful manner, including but not limited to violation of any persons privacy rights, infringing any person’s intellectual property rights, or sending spam or otherwise duplicative or unsolicited messages in violation of applicable law, (e) use the Service in any manner that interferes with or disrupts the integrity or performance of the Service and its components; (f) attempt to decipher, decompile, reverse engineer or otherwise discover the source code of any software making up the Service; (g) use the Service to knowingly post, upload, link to, send or store any content that is unlawful, racist, hateful, obscene, discriminatory, or contains any viruses, malware, Trojan horses, time bombs, or any other similar harmful software; (h) attempt to use any method to gain unauthorized access to any paid features of the Site; (i) unless otherwise explicitly agreed to in writing by Hatch Loyalty, use the Site or any content obtained from it to develop, as a component of, any information, storage and retrieval system, database, information base, or similar resource (in any media now existing or hereafter developed), that is offered for commercial distribution of any kind, including through sale, license, lease, rental, subscription, or any other commercial distribution mechanism; (j) use automated scripts to collect information from or otherwise interact with the Site or the Service; (k) deep-link to the Site for any purpose (other than Hatch Loyalty’s home page), unless expressly authorized in writing by Hatch Loyalty; or (l) try to use, or use the Service in violation of these Terms.

You are responsible for all information, data, text, messages or other materials that You post or is otherwise transmitted via the Service. You are responsible for maintaining the confidentiality of Your login and account, and are fully responsible for any and all activities that occur under Your login or account. You agree and acknowledge that Your login may only be used by one (1) person, and that You will not share a single login among multiple people. You may create separate logins for as many people as Your plan allows. You agree that You will not sell, trade or otherwise transfer Your login or account to another party and that you will not, unless otherwise specifically agreed to in writing by Hatch Loyalty, charge anyone for access to any portion of the Site, or any information therein. You agree that you are responsible for anything that happens through your account until you cancel and close your account or prove that your account security was compromised due to no fault of your own.

Data privacy and security

In providing You the Service We shall maintain appropriate administrative, physical and technical safeguards to protect the security, confidentiality and integrity of Your personal data. These safeguards include encryption of Your data in transmission (using SSL or similar technologies), except for external third party integrations that do not support encryption, which You may link to the Service at Your choice.

You agree that Hatch Loyalty can access Your account information in order to respond to Your service requests and/or as necessary, in Our sole discretion, to provide You with the Services. We will not disclose such data except if compelled by law, permitted by You, required for the provision of the Service, or pursuant to the terms of the Hatch Loyalty Privacy Policy, which is available at www.HatchLoyalty.com and is incorporated into these Terms.

The Privacy Policy governs our treatment of any information, including personally identifiable information, You submit to us. Please note that certain information, statements, data, and content which You may submit to or through the Service may reveal your gender, ethnic origin, nationality, age, and/or other personal information about You or others. You acknowledge that Your submission of any information, statements, data, and content to Us is voluntary on Your part and You have the authority to disclose said information for the applicable third-party. The Privacy Policy is incorporated into these Terms by reference.

Cancellation and termination

You may not cancel Your subscription without cause. If you seek to terminate the Service for cause, You must first provide Hatch Loyalty with written notice of the claimed breach. Hatch Loyalty will then have thirty-days from the date of receipt of the notice of breach to cure the breach.

Hatch Loyalty reserves the right to (i) modify or discontinue, temporarily or permanently, the Service (or any part thereof) and (ii) refuse any/all current and future use of the Service, suspend or terminate your account or any part thereof (or Your use of the Service), and remove and discard any of Your content within the Service if We believe that You have violated these Terms. Hatch Loyalty will use all reasonable efforts to contact You directly via email to warn You prior to suspension or termination of Your account. Any suspected fraudulent, abusive, or illegal activity may be grounds for immediate termination of Your use of Service, and may be referred to law enforcement authorities. Hatch Loyalty shall not be liable to You or any third party for any modification, suspension or discontinuation of the Service.

Disclaimer of warranties and liability

The service, including the site and content, and all server and network components are provided on an “as is” and “as available” basis, without any warranties of any kind to the fullest extent permitted by law, and Hatch Loyalty expressly disclaims any and all warranties, whether express or implied, including, but not limited to, the implied warranties of merchantability, title, fitness for a particular purpose, and non-infringement.

Hatch Loyalty does not represent or warrant that the service, content or materials from or related to the service are accurate, complete, reliable, current or error-free or that the site or the service, servers, or any platform applications are free of viruses or other harmful components. therefore, you should exercise caution in the use and downloading of any such software, content or materials and use industry-recognized software to detect and disinfect viruses. All responsibility or liability for any damages caused by viruses contained within the electronic file containing a form or document is disclaimed. without limiting the foregoing, you understand and agree that you download or otherwise obtain content, material, data or software (including any mobile client) from or through the site, the software or any platform applications at your own discretion and risk and that you will be solely responsible for your use thereof and any damages to your mobile device or computer system, loss of data or other harm of any kind that may result.

You acknowledge that Hatch Loyalty does not warrant that information or advice obtained by you from Hatch Loyalty or through the service shall create any warranty not expressly stated in these terms. Hatch Loyalty disclaims all liability for damages caused by any such interruption or errors in the functioning of the website, except as otherwise expressly setforth herein. furthermore, Hatch Loyalty disclaims all liability for any malfunctioning, impossibility of access, or poor use conditions of the service due to inappropriate equipment, disturbances related to internet service providers, to the saturation of the internet network, error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, user communications, problems related to the SERVICE or its use, loss of personal content on the site, lost or undeliverable email, and for any other reason. Under no circumstances will Hatch Loyalty be responsible for any loss or damage, including, but not limited to personal injury or death, resulting from use of the Site or the Service, or any interactions between users of the Site or the Service, whether online or offline.

Hatch Loyalty provides the platform for the Service. Hatch Loyalty does not control or vet user generated content for accuracy. Although We provide rules for user conduct and postings, We do not control and We are not responsible for what users post, transmit or share on or through the Site or any other website (even if such content is published on or through the Site). Furthermore, We are not responsible for any offensive, inappropriate, obscene, unlawful or otherwise objectionable content You may encounter on the Site. Hatch Loyalty is not responsible for the conduct, whether online or offline, of any user of the Site or the Service. Further, Hatch Loyalty is not responsible or liable in any manner for any 3rd party applications, software, viruses, etc. that are uploaded or posted on the Site, caused by users of the Site, or that are related to the use of the Service by third parties, or caused by any third parties’ use of the equipment or programming associated with or utilized in the Site or the Service.

Hatch Loyalty cannot guarantee and does not promise any specific results from use of the site and/or the service.

We do not monitor content published through the Service and We are not responsible for content published through the Service. Notwithstanding the foregoing, Hatch Loyalty reserves the right to delete, move, or edit messages or materials, including, but not limited to, advertisements, public postings, and messages, that we, in our sole discretion, deem necessary to be removed.

Limitation of liability

No consequential damages. under no circumstances and under no legal theory (whether in contract, tort, negligence or otherwise) will either party to these terms, or such party’s affiliates or their respective officers, directors, employees, agents, suppliers or licensors be liable to the other party or any third party for any indirect, incidental, special, exemplary, consequential, punitive or other similar damages, including lost profits, lost sales or business, lost data, business interruption or any other loss incurred by such party in connection with these terms or the service, regardless of whether such party has been advised of the possibility of or could have foreseen such damages.

Limits on monetary damages.  Notwithstanding anything to the contrary in these terms, Hatch Loyalty’s (including any of its affiliates) aggregate liability, for damages (monetary or otherwise) under these terms claimed by you or any third party arising from our service, shall be limited to the lesser of (i) actual damages incurred, or (ii) payments made by you for the service during the twelve (12) months preceding the claim. the parties acknowledge and agree that the essential purpose of this section 12.b. is to allocate the risks under these terms between the parties and limit their potential liability given the fees charged under this agreement, which would have been substantially higher if Hatch Loyalty were to assume any further liability other than as set forth herein. the parties have relied on these limitations in determining whether to enter into these terms.

Some states do not allow the exclusion of implied warranties or limitation of liability for incidental or consequential damages, which means that some of the above limitations may not apply to You. In these states, hatch loyalty’s liability will be limited to the greatest extent permitted by law.


Indemnification by Hatch Loyalty. Hatch Loyalty will indemnify and hold You harmless, from and against any claim against You by reason of Your use of the Service as permitted hereunder, brought by a third party alleging that the Service infringes a valid patent or copyright, or misappropriates a third party’s trade secret (such claims, collectively, “Claim”). Hatch Loyalty shall, at its expense, defend such Claim and pay damages finally awarded against You in connection therewith, including the reasonable fees and expenses of the attorneys engaged by Hatch Loyalty for such defense, provided that (i) You promptly notify Hatch Loyalty of the threat or notice of such Claim, (ii) Hatch Loyalty will have the sole and exclusive control and authority to select defense attorneys, defend and/or settle any such Claim, and (iii) You fully cooperate with Hatch Loyalty in connection therewith. If Your use of the Service has become, or in Hatch Loyalty’s opinion is likely to become, the subject of any such Claim, Hatch Loyalty may at its option and expense (a) procure for You the right to continue using the Service as set forth hereunder; (b) replace or modify the Service to make it non-infringing; or (c) if options (a) or (b) are not reasonably practicable, terminate these Terms and repay You any unused Service fees. Hatch Loyalty will have no liability or obligation under this Section 13.A with respect to any Claim if such claim is caused in whole or in part by (i) compliance with designs, data, instructions or specifications provided by You; (ii) modification of the Service by anyone other than Hatch Loyalty; or (iii) the combination, operation or use of the Service with other hardware or software where the Service would not by itself be infringing. The provisions of this Section 13.A. state the sole, exclusive and entire liability of Hatch Loyalty to You and constitute Your sole remedy with respect to a Claim brought by reason of Your permitted use of the Service.

Indemnification by You. You agree to defend, indemnify, and hold harmless Hatch Loyalty from and against any claims, actions or demands, including, without limitation, reasonable legal and professional services fees, arising or resulting from Your breach of these Terms, or Your and Your end users’ access to, use, misuse or illegal use of the Service. Hatch Loyalty will provide You notice of any such claim, suit, or proceeding. Hatch Loyalty reserves the right to assume the exclusive defense and control of any matter which is subject to indemnification under this section, in which case You agree to cooperate with any reasonable requests to assist Hatch Loyalty’s defense of such matter.


Neither party may assign these Terms or any of its rights under these Terms, directly, by operation of law or otherwise, without the prior written consent of the other party, except that either party may assign these Terms, without consent but with prior written notice to the other party, to a parent, affiliate, or successor by way of a merger or reorganization. Subject to the foregoing restrictions on assignment, these Terms will be fully binding upon, inure to the benefit of and be enforceable by the parties and their respective successors and assigns. Any assignment in violation of this Section will be void. These Terms shall be binding upon, and inure to the benefit of, the successors and permitted assigns of the parties hereto.

Entire Agreement; Amended Terms

This Agreement constitutes the entire agreement between the parties with respect to the subject matter hereof, all previous understandings whether oral or written having been merged herein. No representations or warranties have been made other than those expressly set forth herein. Without limiting the foregoing, the parties have not relied on any oral statements that are not included in the Terms. The Terms may not be changed, modified, renewed, extended, or discharged or any covenant or provision hereof waived except by an agreement in writing signed by both parties. These Terms supersede prior versions of these Terms.

Notwithstanding the foregoing, We may amend these Terms from time to time, in which case the new Terms will supersede prior versions. We will notify You of such changes and direct You to the latest version. Upon notice of modification of these Terms, except such modifications required by law, You may notify us within two weeks of Our sending You notice of the amended Terms that You are exercising Your right to terminate Your subscription to the Service. Upon termination of your Subscription under this Section, any prepaid fees will be prorated and returned to You.


If any provision of these Terms, or the application thereof under certain circumstances, is held to be invalid or unenforceable, such provision shall be modified by the court and interpreted so as to best accomplish the original provision to the fullest extent permitted by law, and the remaining provisions of these Terms, or the application of such provision under other circumstances, shall remain in full force and effect.

Relationship; Independent Contractor

Nothing herein contained shall be so construed as to constitute the parties as principal and agent, employer and employee, partners or joint venturers, nor shall any similar relationship be deemed to exist between the parties. Neither party shall have any power to obligate or bind the other party, except as specifically provided herein.


Sections 1 (Acceptance of Terms), 5 (Billing, Plan Modifications and Payments), 6.A-F. (Intellectual Property Rights) 10 (Cancellation and Termination), 11 (Disclaimer of Warranties and Liability), 12 (Limitation of Liability), 13 (Indemnification), 14 (Assignment), 15 (Entire Agreement; Amended Terms), 16 (Severability), 17 (Relationship; Independent Contractor), 20 (Governing Law), 21 (Arbitration of Disputes), and 22 (No Waiver) will survive any termination of these Terms.

Governing Law

The validity, interpretation and performance of these Terms shall be governed by the laws of the State of Illinois without giving effect to the conflicts of laws provisions or principals thereof. You agree to the exclusive jurisdiction of the courts located within the State of Illinois to resolve any disputes between the parties and You agree that proper venue is in the State of Illinios.

Arbitration of Disputes

If we cannot amicably resolve any legal dispute or damage claim that should arise from your interactions with the Site, the Service, and/or Hatch Loyalty, you agree to resolve any such dispute or damage claim by arbitration. The arbitration proceeding shall be conducted in Oakland County, Michigan, in accordance with the rules of the American Arbitration Association then in effect with one (1) arbitrator to be selected by mutual agreement of both you and Hatch Loyalty. If we cannot agree on an arbitrator, then the American Arbitration Association shall select an arbitrator from the National Panel of Arbitrators. The laws of the State of Michigan shall apply to the arbitration proceedings. You agree that the arbitrator cannot award punitive damages to either of us and agree to be bound by the arbitrator's findings. Judgment upon the award rendered by the arbitrator may be entered in any court having jurisdiction, which shall include, but not be limited to, the courts within Oakland County, Michigan.

No Waiver

Hatch Loyalty’s failure to enforce at any time any provision of these Terms does not constitute a waiver of that provision or of any other provision of these Terms.